Custom WordPress development

Fast, responsive builds that reflect your brand and support your sales process.

You get a performance engineered WordPress site built around your actual offers and pipeline. Clean code, search ready structure, and clear calls to action aligned with how you sell.

Performance tuned for Core Web Vitals Built for SEO and conversions

Typical builds start at $1,500 and deliver a clear, measurable upgrade over your current site.

What a NextGen WordPress build solves

Standard template site
62
After performance rebuild
93 Core Web Vitals ready
  • Pages load quickly on real devices, not just in a lab test.
  • Navigation, content, and forms lined up with how you actually close work.
  • Analytics and tracking wired in so every visit and lead has a source and a next step.

What you get from a custom WordPress build

This is not a quick theme install. It is a focused build that lines up your site with how you sell, rank, and follow up.

  • Clean, fast, mobile first layout that looks sharp on phones and desktops and does not fall apart on real networks.
  • Site structure aligned with offers so each service has a clear path from landing to lead and handoff.
  • SEO fundamentals built in including crawl friendly architecture, internal links, schema, and on page signals.
  • Forms, CTAs, and automations that drop directly into your inbox, CRM, or simple follow up system.
  • Analytics, events, and goals so you see traffic, leads, and key actions instead of generic page views.
  • Security and maintenance basics like updates, backups, and a clear plan for what happens next.

Ideal for

  • Local service businesses that want calls and form fills, not brochure sites.
  • Professional firms that need a serious presence, case studies, and clarity on lead sources.
  • Owner led companies that want an upgrade without a bloated custom platform.

If you already have a WordPress site, we can rebuild on your existing install or migrate to a clean environment with better performance.

How the custom build process works

The process is built to keep you out of technical weeds while still giving you clear checkpoints and real choices.

  • Discovery and site audit We map your business model, core offers, locations, and ideal customers and run a technical and SEO scan on your current site or stack.
  • Architecture and wireframes We design the sitemap, page hierarchy, and core templates, then outline content and calls to action before heavy design starts.
  • Design and build Pages are built in WordPress with speed, SEO, and usability as first class requirements. Forms, tracking, and automations are wired in here.
  • Content, refining, and QA We plug in final copy, adjust layouts, and test key flows across devices, browsers, and realistic network conditions.
  • Launch and handoff Your site goes live with backups, basic training, and a simple playbook for future updates, SEO, and content.

Typical timeline and investment

Most builds land in the 3 to 6 week range, depending on content and complexity.

  • Core site build (up to 6 pages) starts at $1,500.
  • Larger builds with more templates, locations, or integrations are quoted to scope.
  • Ongoing SEO and support can be added as a monthly engagement.
Talk through scope and pricing

Common custom WordPress build packages

Launch ready

Core services site

From $1,500

  • Home, about, services overview, individual service page, contact, and basic blog.
  • Responsive design tuned for phone first visitors.
  • On page SEO basics and search friendly structure.
  • Lead forms connected to email with simple confirmations.
See if this fits your business
Most common

Performance and SEO build

From $2,500

  • Everything in the core site plus deeper service pages and location or niche pages.
  • Technical and on page SEO implemented across priority pages.
  • Event tracking for forms, calls, and key navigation flows.
  • Simple dashboards for traffic, leads, and top performing content.
Start with an audit and plan
Full stack

Web, SEO, and systems

Custom quoted

  • Complex sites, multi location, or multi brand environments.
  • Deeper integration with CRM, email, or operations tools.
  • Content and SEO roadmap for 6 to 12 months of growth work.
  • Optional PC, network, and IT support layered in if you want one technical partner.
Design a full system

Questions about custom WordPress development

Can you rebuild my existing WordPress site instead of starting from scratch?
Often yes. If your current setup is overloaded with plugins or a heavy theme, it can be faster and safer to move into a clean environment. That decision is part of the initial audit and discovery.
Do you only work with businesses in Iowa?
No. The core focus is Iowa and Midwest based companies, but the same process works for clients anywhere in the United States.
What do you need from me to start?
A short intake with your services, locations, current site access, and any non negotiable requirements. From there we outline the build, content, and timeline so you see the full path before work begins.
Can you host the site and handle updates?
Yes. You can either keep your existing hosting or move to a performance focused stack that I manage. Ongoing updates, basic support, and SEO work can be bundled into a monthly engagement if you prefer.

Ready for a WordPress site that actually supports your sales process?

Start with a short call or a free SEO and site audit. You will get clear next steps, a realistic budget, and a plan that lines your website up with how you win clients.