A regional service business came in with a slow theme based site, thin pages, and no tracking. The goal was simple: build a clean, fast baseline that could finally support local rankings and inbound leads.
Niche: Home and property services
Location: Iowa market
Engagement: Performance rebuild + SEO baseline
Before the rebuild the site was running on an older page builder with heavy scripts and a generic theme. Pages loaded slowly on mobile, service coverage was thin, and calls came mostly from word of mouth instead of search.
There was no clear keyword map, no structured local signals, and analytics were not wired correctly. The owner knew they were leaving money on the table in nearby cities but did not have a path to fix it.
The engagement focused on building a performance engineered WordPress stack, clarifying offers, and creating a clear path for Google to understand who they serve and where.
The business did not change their ad spend or service radius during the first ninety days. Gains came from speed, structure, and clearer offers rather than flashy campaigns.
Increase in organic impressions for primary service terms in the local area.
Growth in click to call and form submissions from organic and direct traffic.
Typical mobile load time for key landing pages compared to 5 plus seconds before the project.
Owner now has a documented keyword map, content roadmap, and baseline reports to track future growth.
Many trades and service companies sit on top of slow, template based sites that never had a real SEO plan. Fixing the foundation often unlocks rank and lead potential without a complete rebrand or heavy ad spend.
This project is an example of a realistic first phase: performance, structure, core service content, and tracking. With that baseline in place, ongoing SEO retainers can focus on growth instead of constant cleanup.
If your current site is slow, hard to edit, or not sending many leads, we can walk through the same style of audit and rebuild plan.
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