Press, partnerships & publications

Media resources for a connected technology and growth company.

Official company information, leadership details, brand assets, and publication guidance for Shaffer's NextGen IT & Marketing.

Company profile Leadership bio Brand files

Download brand assets Media contact

Headquarters: Anamosa, Iowa
Project reach: Local + United States
Structure: Founder-led

Organizational overview

One accountable system across web, search, marketing, data, and technology.

Company description

Shaffer's NextGen IT & Marketing helps small businesses improve how they are found, understood, contacted, measured, and supported.

The company connects WordPress development, technical and local SEO, digital marketing, analytics, automation, IT consulting, computer repair, networking, and custom computer systems. This systems-based approach reduces the gaps that appear when website, marketing, data, and technology decisions are handled separately.

NextGen is based in Anamosa, Iowa and supports both local and remote projects across the United States, depending on the service and technical requirements.

Core position

Bring the business problem. Build the right connected system around it.

Core capability map

Web UX + WordPress

Search Technical + local SEO

Marketing Demand + conversion

Data Analytics + measurement

Technology IT + systems

Executive leadership

Led by a builder, strategist, and technologist.

Founder biography

Adam Shaffer

Owner and Chief Technology Officer

Adam Shaffer leads web strategy, WordPress and Elementor development, technical SEO, analytics, digital marketing, automation, IT consulting, computer repair, and technical planning for Shaffer's NextGen.

His work treats the website, search presence, measurement system, customer journey, business workflow, and supporting technology as connected parts. That range allows recommendations to be based on the full operating context instead of one isolated channel.

01 Web strategy UX, architecture, conversion

02 Search systems Technical, local, content

03 Measurement Analytics, events, reporting

04 Technology IT, repair, custom systems

WordPress and Elementor Pro development
Technical and local SEO strategy
Analytics and conversion measurement
Computer diagnostics and custom PC systems
Commissioned Iowa Notary Public and wedding officiant

Brand identity

Official logos, colors, and publication guidance.

Logo library Approved files

Primary logo Dark backgrounds

Alternate logo Light backgrounds

Complete logo package ZIP archive

Download ↓

Color system Click a value to copy

01 Preserve proportions

Do not stretch, compress, rotate, or redraw the logo.

02 Maintain contrast

Use the supplied logo version that remains clear on its background.

03 Protect clear space

Keep surrounding text and graphics away from the logo perimeter.

04 Request source files

Contact NextGen when a publication requires another format or resolution.

04 / Press inquiries

Need an interview, source file, or company statement?

Send the publication, deadline, requested topic, and required asset format. Direct requests receive the clearest response when the scope and timing are included.

Email contact@nextgen720.com Phone (319) 431-7839 Website nextgen720.com