Website, SEO, and IT systemsengineered to work together.
Shaffer's NextGen IT & Marketing connects performance focused WordPress sites, technical SEO, local digital marketing,
custom PC builds, and small business IT support into one stack that brings in leads and keeps your tech stable.
Custom WordPress buildsTechnical and local SEOPC repair and upgradesNetworks and backups
Four groups cover nearly every request. You can start with one, combine several, or move into an ongoing partnership
once the stack is stable.
Performance WordPress sites
Design, build, and rebuild
Custom layouts and content that match how you sell instead of locking you into a generic template.
Strategic site architecture and page flow.
Responsive builds tuned for Core Web Vitals.
Forms, booking, and analytics wired in from day one.
Technical and on page SEO
Visibility for the phrases that matter
Audits, fixes, and content structure that help search engines understand your site and reward it over time.
Crawl, index, and structure cleanup.
Keyword mapping and on page optimization.
Local and service area search support.
Digital marketing systems
Simple pipelines instead of scattered tasks
Landing pages, campaigns, and reporting that show what is working without drowning you in data.
Lead capture and nurture flows.
Campaign landing pages and offers.
Analytics dashboards in plain language.
PC repair and IT support
Machines and networks that keep up
Diagnostics, custom builds, and small business IT support so hardware is not the bottleneck.
PC cleanup, repair, and upgrades.
Network and Wi Fi configuration.
Backup and basic security planning.
The first move is a performance rebuild. We map your offers, rebuild key pages in WordPress,
clean out plugin bloat, and tune for Core Web Vitals and mobile experience. Baseline SEO and analytics are included
so you can see improvement instead of guessing.
Start with a technical and on page SEO audit. We check structure, internal links, content depth,
and local signals. From there you receive a phased roadmap that can be implemented as a project or folded into a
monthly SEO plan.
Begin with a PC and IT stability pass. This includes diagnostics on key machines, network review,
backup checks, and a list of quick wins plus longer term recommendations. Many owners pair this with website work
once the hardware is no longer fighting them.
How projects move from first call to launch
The same four step process applies whether you start with web, SEO, digital marketing, or IT. Each step has clear
outcomes so you always know what is happening.
Step 1
Discovery and baseline
Map your business model, offers, audience, and current stack. Capture key problems and quick wins.
Step 2
System design
Turn findings into a concrete plan that connects web, SEO, marketing, and IT instead of treating them as isolated work.
Step 3
Implementation sprints
Build or repair in focused sprints with checkpoints. You see progress every week instead of waiting for a reveal.
Step 4
Measure and maintain
Track performance, rankings, and stability, then feed learning into ongoing care or future projects.
What the work is designed to improve
These are typical outcomes that the system is built to target. Exact numbers depend on your starting point,
competition, and how aggressively you want to move.
Average homepage speed improvement
0%
Increase in search visibility for core phrases
0%
Reduction in recurring tech headaches
0%
Where NextGen fits best
Work is focused on owners who value performance, clear communication, and systems thinking. If you see your situation
in any of these, the next step is straightforward.
Local service businesses
Home services, trades, health, and professional services
You rely on calls, forms, and booked appointments. NextGen helps you show up where buyers search, explain services clearly,
and track which channels bring in work.
Product and specialty brands
Ecommerce, boutique, and expert driven offers
Website and funnels highlight your flagship products or services, while SEO targets buyers who already want what you sell.
Owners who want one tech partner
Web, SEO, PC, and IT under one roof
Instead of juggling separate vendors, you keep one point of contact who understands your digital systems, machines, and networks.
No. Most owners start with a problem they are feeling, not a service label. The first conversation stays focused
on your goals, constraints, and current setup. From there you receive a clear recommendation and options.
Yes. NextGen can audit and improve your current site or systems, then coordinate with other vendors when it makes
sense. The goal is a stronger stack, not replacing partners just to replace them.
On site PC repair and IT work are centered in eastern Iowa. Website, SEO, and digital marketing projects work well
with clients across the United States using remote collaboration.
After discovery you receive a written outline that separates one time work from ongoing care, with ranges for
investment and timing. That makes it easier to phase projects and protect cash flow.
Turn your web, SEO, and IT into one working system.
If you are ready to stop patching problems and start building a stack you can rely on, the next step is a short
conversation. From there we decide whether to begin with a site rebuild, SEO roadmap, or stability pass.