Transparency is a core part of how we do business. This policy explains what cookies are, how Shaffer's NextGen uses them to optimize our website, and how you can manage your digital preferences.
The Basics
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, and display preferences) over a period of time.
This means you don’t have to keep re-entering information whenever you come back to the site or browse from one page to another. Cookies also help us understand how visitors interact with our content, allowing us to improve our web design and digital marketing services.
Categorization
We use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your device until deleted) to provide a seamless experience.
These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling out our contact forms.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors navigate the website. All information these cookies collect is aggregated and therefore anonymous.
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages (such as interactive widgets, video players, or live chat support).
As a marketing agency, we may use these cookies to understand your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device.
External Services
In some special cases, we also use cookies provided by trusted third parties. Because we offer professional SEO and digital marketing services, analyzing user behavior through industry-standard tools is a core part of our infrastructure.
Your Control
You have the right to decide whether to accept or reject non-essential cookies. You can set or amend your web browser controls to accept or refuse cookies at any time.
If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.
You can opt out of Google Analytics tracking across all websites by using the Google Analytics Opt-out Browser Add-on.
If you have any questions about our use of cookies, tracking technologies, or digital privacy practices, please contact our team.
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