Accepting New Growth System Projects
Data & Privacy

Cookie Policy

Transparency is a core part of how we do business. This policy explains what cookies are, how Shaffer's NextGen uses them to optimize our website, and how you can manage your digital preferences.

Digital data and cybersecurity concept visualization

The Basics

What exactly is a cookie?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, and display preferences) over a period of time.

This means you don’t have to keep re-entering information whenever you come back to the site or browse from one page to another. Cookies also help us understand how visitors interact with our content, allowing us to improve our web design and digital marketing services.

Laptop displaying digital data and analytics

Categorization

How We Use Tracking Technologies

We use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your device until deleted) to provide a seamless experience.

🛡️

Strictly Essential

These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling out our contact forms.

📈

Performance & Analytics

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors navigate the website. All information these cookies collect is aggregated and therefore anonymous.

🎨

Functionality

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages (such as interactive widgets, video players, or live chat support).

🎯

Targeting & Advertising

As a marketing agency, we may use these cookies to understand your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device.

External Services

Third-Party Cookies

In some special cases, we also use cookies provided by trusted third parties. Because we offer professional SEO and digital marketing services, analyzing user behavior through industry-standard tools is a core part of our infrastructure.

📊 Google Analytics (GA4) We use Google Analytics to help us understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit.
🌐 Social Media & Marketing We may use social media buttons and/or marketing pixels on this site that allow you to connect with your social network. These networks may set cookies through our site to enhance your profile on their platform.
User adjusting settings on a laptop computer

Your Control

Managing Your Cookie Preferences

You have the right to decide whether to accept or reject non-essential cookies. You can set or amend your web browser controls to accept or refuse cookies at any time.

  • Browser Settings

    If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

  • Opt-Out Tools

    You can opt out of Google Analytics tracking across all websites by using the Google Analytics Opt-out Browser Add-on.

Still have questions?

If you have any questions about our use of cookies, tracking technologies, or digital privacy practices, please contact our team.

Contact Us