Case Study Framework
Turn visitors into leads with a better website strategy.
We focus on clearer messaging, stronger calls to action, better mobile layout, SEO structure, and lead capture points that make it easier for customers to act.
Digital Marketing Cost Estimate
for Ambitious Businesses that Want to Grow Their Traffic, Leads, and Sales
Award Winning Agency
Award Winning Web Design and Digital Marketing Agency
Shaffer’s NextGen IT & Marketing helps businesses build stronger websites, improve online visibility, generate better leads, and create marketing systems that support real growth.
01
Strategy-first web design
02
SEO and digital marketing planning
03
Lead generation and conversion support
NextGen
Web Design
Conversion-focused builds
SEO
Local visibility and search growth
Marketing
Lead generation campaigns
Support
Ongoing improvements and reporting
Real Results
Website Design and Online Lead Generation Strategies that Get Real Results
A website should do more than look nice. It should help people understand what you do, trust your business, and take the next step.
Clear sections, better service pages, and a stronger user journey.
Forms, CTAs, tracking, and content built around business goals.
SEO-ready pages, local keywords, and stronger search signals.
Client Experience
Why Clients Love Working With Us
Clients want clear communication, practical strategy, honest expectations, and websites that actually help their business.
Clear Process
We organize the project so you know what is happening, what is needed, and what comes next.
Business-Focused Design
Every page is built around your services, your customers, and the action you want visitors to take.
Real Marketing Strategy
Your website connects with SEO, Google visibility, social content, and lead generation goals.
Local Business Understanding
We understand what small businesses need: visibility, trust, calls, forms, bookings, and sales.
Featured Work
Featured Clients
A growing collection of businesses, organizations, and brands supported through website design, content, SEO, marketing, and digital strategy.
BWG
Baked With Grace
Website strategy, brand visibility, local SEO support, and conversion-focused content.
ZBI
Zoe Bible Institute
Website presence, content organization, online credibility, and user-friendly structure.
SMB
Local Small Businesses
Web design, marketing setup, local visibility, lead capture, and digital support.
ORG
Community Organizations
Clearer messaging, event visibility, service information, and stronger online presence.
OB
Offbeat Boutique
Website and digital presence support built around the brand, customer experience, and online visibility.
BTP
'BoutTime Productions
Website and digital presence support focused on clear messaging, visibility, and a stronger customer journey.
What We Do
Our Web Design and Digital Marketing Offerings
Choose focused services or build a complete growth system around your website, search visibility, content, and lead generation.
Website Design
Custom WordPress websites, landing pages, mobile-friendly layouts, service pages, and conversion-focused design.
SEO
Local SEO, on-page SEO, technical SEO, keyword planning, metadata, service page structure, and ranking support.
Lead Generation
Landing pages, forms, CTAs, tracking, funnels, campaigns, and follow-up systems built to generate inquiries.
Social Media Marketing
Content planning, post ideas, campaign support, captions, graphics direction, and brand visibility strategy.
Email Marketing
Email campaigns, nurture sequences, customer follow-up, launch emails, and simple automation workflows.
Analytics and Tracking
Google Analytics, conversion tracking, form tracking, traffic review, and monthly performance reporting.
Leadership
Our Leadership Team
Shaffer’s NextGen IT & Marketing is led with a practical mix of website development, marketing strategy, technical support, and small business understanding.
Work With Us
Founder
Adam Shaffer
Website designer, digital marketing strategist, and IT support specialist focused on helping businesses improve their online presence and lead generation systems.
Helpful Resources
Web Design, SEO and Digital Marketing Articles
These outside resources are helpful for business owners who want to better understand website pricing, SEO, local visibility, paid ads, email marketing, content, and lead generation.
Digital Marketing for Small Business: A Handy Guide
A helpful guide for small businesses covering SEO, content marketing, social media, email marketing, and how to measure results.
Read ArticleDigital Marketing Pricing: How Much Does It Cost?
A detailed pricing guide covering SEO, PPC, email marketing, social media, web design, and full-service digital marketing.
Read ArticleHow Much Does a Website Cost?
A helpful cost guide for business owners comparing DIY websites, professional web design, hosting, apps, and maintenance.
Read ArticleTips to Improve Your Local Ranking on Google
Google’s own guide to improving local visibility through complete business information, reviews, photos, and relevance.
Read ArticleYour Guide to Google Ads
A beginner-friendly Google resource covering ad basics, campaign setup, mobile-friendly websites, and improving ad results.
Read ArticleEmail Marketing for Small Business
A clear introduction to email marketing, relationship-building, customer communication, and why email still matters.
Read ArticleContent Marketing: Basic Strategies and How to Get Started
A strong resource for understanding how content builds trust, supports SEO, and moves customers through the buying journey.
Read ArticleConversion Optimization for Small Business Websites
A relatable article about improving your website so more visitors fill out forms, call, sign up, or buy.
Read ArticleSocial Media Marketing for Small Business
A useful guide for small businesses that want to build trust, create better content, engage customers, and drive measurable revenue.
Read ArticleDigital Marketing Tips for Small Businesses
A practical small business marketing article covering SEO, social media, email, conversion optimization, and marketing mistakes to avoid.
Read ArticleLearn Responsive Design
A practical course from web.dev covering responsive layouts, media queries, typography, images, accessibility, interaction, and modern screen configurations.
Read ResourceSimple Web Design Tips for Beginners
A practical guide to site purpose, navigation, responsive layouts, typography, accessibility, UX, and building a repeatable web design process.
Read Article6 Key Components of Good Website Design
A focused overview of foundational website design principles including layout, responsive behavior, typography, visuals, consistency, and accessibility.
Read ArticleSearch Engine Optimization (SEO) Starter Guide
Google’s official starter guide to helping search engines understand your content while making it easier for people to discover and evaluate your website.
Read GuideGoogle Search Essentials
Google’s core technical requirements, spam policies, and key best practices for content that is eligible to appear and perform in Google Search.
Read GuideSEO Basics: Beginner’s Guide to SEO Success
A beginner-friendly SEO guide covering fundamentals, keyword research, content optimization, links, technical SEO, and measuring search performance.
Read GuideDigital Marketing: Everything You Need to Know
A broad guide to digital marketing strategy, channels, content, SEO, advertising, automation, analytics, and connecting tactics to business goals.
Read ArticleMarketing for Beginners: Build Your First Strategy
A practical introduction to marketing fundamentals, choosing channels, setting strategy, and organizing the pieces of a first marketing plan.
Read ArticleWhat Is Digital Marketing? Key Concepts & Tips
A useful overview of digital channels, target audiences, SMART goals, budgeting, SEO, content, paid media, social marketing, and campaign measurement.
Read ArticleCreating Helpful, Reliable, People-First Content
Google’s guidance for evaluating content quality, demonstrating expertise, creating useful pages for real people, and avoiding search-engine-first content.
Read GuideLearn Accessibility
An evergreen web.dev course covering accessible websites and web apps, including semantic HTML, ARIA, forms, testing, and practical accessibility patterns.
Read Course
Questions
Digital Marketing and Web Design FAQs
These are common questions business owners ask before investing in a new website, SEO, lead generation, or a digital marketing plan.
Digital marketing can start with a focused monthly budget and increase based on SEO, content, ads, reporting, competition, and how aggressive your growth goals are.
Not always. However, if your current website is slow, unclear, outdated, or not built to convert, improving the website can make your marketing more effective.
SEO is usually better for long-term visibility. Paid ads can help generate traffic faster. Many businesses benefit from using both together.
Paid campaigns can create traffic quickly. SEO and content usually take longer because rankings, authority, and organic visibility build over time.
Yes. Ongoing support can include updates, troubleshooting, SEO improvements, content changes, analytics review, and marketing adjustments.
Ready to Get Started?
Let’s build a website and marketing strategy that helps your business grow.
Tell us what you need, what your goals are, and where your business is now. We’ll help you choose the right next step.
Request My Digital Marketing Plan